From a poll being run at Company Town:
To be honest, I always assumed the flick would pull down $40-50m opening weekend and cruise. Was a bit shocked when everybody said $25-30m. 'Soft tracking'...please.
Still say $35m+ is a fair bet, and I still wouldn't be surprised if it snags more than that, no matter what pundits are saying.
That 'Super 8' will rock the box office seems like a sure thing this morning. I get the feeling 'X-Men' will show a 65-69% drop. Word of mouth is just so dead on this movie. A falloff of 50% or less doesn't seem possible. That would leave a lot of tickets available. The buzz on 'Super 8', on the other hand, is white hot. People are nutso for the kids and the train wreck and the missing dogs and those funny cubes. I'm thinking they're going to line up for 'Super 8' and forget 'X-Men'.
That 'Super 8' will have legs seems like a sure thing, as well. I think people will want to see the movie more than once, even at the theater, even at full price.